Live · qualified conversations → leads → transfers · refreshes on every load
Coverage: 1 live market (Concrete Leveling · Dallas–Fort Worth). Definitions: a qualified conversation is a real homeowner project inquiry (not spam or job requests); a lead is a qualified conversation that gave a phone number; transferred means sent to the client's CRM. Attribution warning: only a third of conversations carry a creative reference, so the Creatives view is platform-reported and treated as a floor. Booked-appointment and closed-job feeds are connected but empty. History starts 2026-07-22.
Platform-reported spend and leads per creative. Attributed columns are a floor — … of leads carry a creative reference and 0 qualified conversations are traceable today.